Information
must become texture

Rule 05 / the record is the image

What it is on

What the texture is made of

The setting

Size

Leading

Tracking

Set in capitals Show it at its own size

The mark in it

Ink

InkPaper

The festival is 152 films in 34 programmes, shown across 40 screenings, and that quantity is the picture. Nothing is summarised and nothing is drawn: the codes, titles, times and running times are set whole, and at that size they stop being a list and become a tone. It has to read twice — as a surface from across the room and as a document in the hand — so the texture is never fake text, and never set so small it cannot be read at arm’s length.

← Rule 05