GSFF / Identity system / ApplicationsR.05
05
Annual rule / Year one
Information must become texture

152 films, 34 programmes, 40 screenings. The quantity is the picture, and the record is the only image.

When it is the first year
Information must become texture
Nothing is summarised.
Every year after
Name to follow
To be decided.
How the rule behaves
  1. Nothing is summarised. The whole record is set — every film, every screening, every code — and the quantity of it is what you see first.
  2. The texture is made of the record itself. Nothing is drawn, nothing is invented, and it is never set in false text: what makes the tone is the programme.
  3. It has to read twice. A surface from across the room, a document in the hand, and it may never be set so small that it stops being readable at arm’s length.
  4. Density is the only colour. The same record set tighter reads darker; that is how weight is made, not with a second ink.
  5. The mark is where the texture stops. The name is a hole cut in the record, or the only place it is allowed to be — never a shape laid on top of it.
Experiments / 2
01
The record as the image

On the poster: the name knocked out of a block of ink, and beneath it the five days as five bands of equal area, each set at whatever size fills its band exactly — Wednesday’s one screening at forty point, Saturday’s seventy-eight at five — so the darkness of a band is the amount of festival in it. On the mark: the record cut away by the letters, or allowed only inside them. Beside both, the same setting at its own size, because it has to be a document as well as a surface.

Field / mask / density / tone →
02
The programme is the picture

There is no image on this poster. The layout is the grid and the content is the record: forty thousand letters set cell by cell, each one given the weight of the picture underneath it, so the still arrives out of the programme rather than being laid on top of it. The distortion is counted, not drawn — every letter is displaced by a number belonging to its own film, and the run of the whole programme is the algorithm that warps the picture. Drag the picture; the letters follow. Colour can be counted too.

Letters, not blocks / counted warp / drag the picture →
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