GSFF / Identity system / ApplicationsR.04
04
Annual rule / Year one
Pulling focus
Nothing arrives sharp. Focus is information: what is in it is what you are being asked to look at.
When it is the first year
Pulling focus
Nothing arrives sharp.
Every year after
Name to follow
To be decided.
How the rule behaves
- There is one plane of focus at a time. Bringing a thing into focus takes something else out of it, so the
question is never how it looks but which thing matters.
- Blur is optical, not atmospheric. It is depth and distance, never mood, and it is measured: a number of
millimetres out, not a feeling.
- The still is degraded, never restyled. It is taken out of focus, screened down to a few tones, or reduced to
two inks — and it is never retouched, cropped for prettiness or filtered.
- The record stays sharp. Times, codes, titles and access information never leave the plane of focus, because
the festival cannot afford to be unreadable about the facts.
- Focus snaps. In motion it pulls between two planes and cuts; it does not drift, and nothing eases.