GSFF / Identity system / ApplicationsR.03
03
Annual rule / Year one
Crop

Nothing may be scaled to fit. The festival is set once, at full size, and every format is cut from it.

When it is the first year
Crop
Nothing may be scaled to fit.
Every year after
Name to follow
To be decided.
How the rule behaves
  1. The festival is set once, on one sheet, at full size: the mark 200 mm high, every film in screening order on 75 mm cells. There is one scale.
  2. Every format is a window of its true size cut from that sheet, wherever it is put. Nothing is laid out again.
  3. Type is never shrunk and images are never resized. They are cut: by the page, the screen, the wall. Information is small enough to fit at its size, so it is always printed whole; the gesture is what gets cut.
  4. Images fill whole cells at their own scale; the cell decides what is seen. Titles that do not fit are cut at the cell.
  5. In motion, things leave before they resolve.
Experiments / 6
01
Sheet and formats

The whole festival on one 2.7 m sheet at 1:1, and nine formats of their true size to drag over it: A5, A3 and A1, a ticket, a screen, a story, a post, a browser, a lobby banner. Each crop can be saved.

All formats / 1:1 / export →
02
Website

The same sheet at 0.25 mm to the pixel. The page is never laid out for the screen: a wide window sees more, a phone sees part of a letter. Move over it in both directions; the arrow keys move a cell at a time.

Web / pan / nothing reflows →
03
Poster

Move, never resize. The mark is always 200 mm type, a still always four cells by two. Change the paper and the poster grows round the same things; the printer’s margin cuts in too. The information is always printed whole; the mark and the dates are cut, and underprinted or overprinted.

Print / A4–A1 / printer margins / export →
04
Signage

One line of vinyl at one size, run round all four walls of the lobby at one height. Where there is a door, the entrance or the bar, the band is not there: words turn corners and doors take the middle of them.

Space / vinyl / unfolded walls + plan →
05
Motion

The screen is a 480 × 270 mm window on the sheet. The camera never zooms: it pans at a constant speed and cuts before anything is whole. A ten-second ident, and the programme day by day.

Screen / 16:9 / scrub and timecode →
06
Programme covers

The print run cut edge to edge from the sheet, back, spine and front: 24 copies, no two alike, and laid out together they rebuild the sheet. Each prints where it was cut from.

Print / A5 / print run / export →
← All demosR.03 / Crop