GSFF / Identity system / ApplicationsR.02
02
Annual rule / Year one
Show your
working

Nothing arrives finished. Every object shows how it was made, and where it came from.

When it is the first year
Show your working
The identity is being built in public. It never quite finishes.
Every year after
Show where you have come from
Proposed. Each edition carries the record of the ones before.
How the rule behaves
  1. The mark is a frame of its own construction: letter by letter, swapped whole between the current logo, Foundry Wilson and Frutiger. The Wilson humanist sans, in development, will take Frutiger’s place.
  2. The printed mark is one frame of that build, and it carries its build number.
  3. In year one the build never completes. It gets close, then cuts back to the start.
  4. Objects keep their construction: guides, marks, measurements, the order they were made in.
  5. The working is real, never decorative: every guide was used, every number is true.
Experiments / 5
01
Logo

A ticker: 24 fixed slots, each letter swapped whole between the current logo, Foundry Wilson and Frutiger, like a split-flap board. Year one never settles. The static mark is one mixed frame, counted in its record.

Ticker / static / morph / SVG + PNG / show the working →
02
Poster recorder

A poster builder that records everything you do, with its time. The poster keeps the dashed trail of where each thing has been and prints its own log at the foot. Play it back as it happened, or as ten seconds.

Print / record / playback / log export →
03
Signage: guides and marks

The lobby again, with flat vinyl that keeps its setting-out on the wall: level datum, centre lines (the door’s, over a door), dimensions, crop marks, registration. Setting out, as installed, or tidied.

Space / vinyl / detail drawing / plan + elevation →
04
Motion

Three screen studies: the mark set out line by line before its letters tick in; every version of the mark stacked like proofs; and a real screening set line by line with its running time added up in the margin.

Screen / 16:9 / scrub and timecode →
05
Programme covers

Four A5 covers with spines, each with its working in: the mark and its construction, every version stacked like proofs, the festival’s screen time added up day by day, and the cover as a printer’s proof.

Print / A5 / real programme data / export →
← All demosR.02 / Show your working