Two states

GSFF → Glasgow Short Film Festival

State

Open

What holds the initials

How it opens

Stagger

Leading

Tracking

In the ring

Capitals Show the initials column

One mark, two states. Closed it is GSFF: four letters, four lines, the short form for a stamp, a spine or a corner. Open it is the whole name. The initials never move — the words grow out of them — so the two states are the same object rather than two logos. The opening is made of hard cuts: one letter at a time, each line on its own clock, and the way back is a single cut to closed.

← The mark