The plate

The mark reversed out of a bar, at one height

The bar

Height

Cap

Inset

What it says beside the name

A hairline under the bar Ink on paper instead

Ink

The simplest of the routes and the hardest to get wrong: one bar, one height, the name reversed out of it, and the index line set in the same bar. It has no fixed width, so it can run the length of a banner, sit at the top of a page, take a door or turn up a spine, and it is always the same object. Municipal, stampable, and legible at any size. The work is all in the inset, the cap height and the weight of the index line beside it.

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