The same page, each word taking its turn

Tiny precision, enormous gesture

One word at full size, the rest at caption scale

The word that gets the size

The gesture

Size

Bleed

Baseline

The precision

Caption

The figures as well as the name

The deck asks for tiny precision and an enormous gesture on the same object: administrative detail kept small and exact, and a single word, letter or number taking half the frame. Set literally, that is the whole mark. One word runs to the size of the page and is allowed to bleed off it; the rest of the name, the dates, the codes and the access information sit at caption size in one block. The proportion between the two is the identity, and which word gets the size can change with the edition.

← The mark