The stone stays the same size; only the mark changes

Ashlar

The mark coursed like the city it is in

The bond

Block

Joint

Offset

Quoined at the corners

The letters

Stone

Cap

Glasgow is a city of coursed sandstone, so the mark can be built the same way: a course to each line, the joints staggered between courses, and the corners quoined. At a distance it reads as masonry and as a wordmark at once; close up it is a grid with the letters cut out of it. No photograph of a tenement, no skyline, no roses: the city arrives through how the thing is built.

← The mark